1. Make sure your posts are optimized with popular
keywords. I would be careful with this one because you don’t want to lose your
blogging voice or make your pages read awkwardly by jamming in as many keywords
as you can. Do check for the most popular keywords in your universe, though,
using a tool like WordTracker. As a poster on SitePoint said, using the
competition values in WordTracker allows you to pick keywords that haven’t
soaked the web yet.
2. Use a service like PinGoat to ping blogger indexing
sites every time you change your site. Pinging is basically extending an
invitation to indexing services like Technorati, IceRocket, and Feedster to come
to your site and index it. The more indexing you get, the more exposure you
get. PinGoat is a terrific service that pings them all at the same time.
3. Update your Google Sitemap every few posts and
resubmit it. Google Sitemap is an interesting and amazing phenomenon. Here is
how Google explains it:
The Google Sitemaps program is two-way communication
between webmasters and Google. You can give us information about your site so
we can index it more effectively, and we can show you how we see your site and
tell you about any trouble we’ve had crawling it.
Basically, you create a special XML file and tell
Google to go look at it. It uses the file to better index the site. And it
definitely works. There’s even a Plugin for WordPress that will build the
perfect sitemap for Google. You can read more about sitemaps by visiting the
Google Sitemapspage.
4. Post relevant comments on blogs related to your
content area. Look around, find people blogging about the same stuff as you.
Monitor their blog sites and participate in the discussion. Be sure to include
a link to your site in all of your comments. It’s a great way to correspond
with like-minded people and get your name and site name out there.
5. Search for link partners and link exchanges at
least once a week. If you find a site you like, include it on your link page
and drop the site owner an email. He or she will most likely list your site as
well. Join a couple of free or cheap link exchange sites and stick to your
subject area when exchanging links. Always visit the prospective link exchange
site and ask yourself if you would be doing your readers a service by sending
them to that site. If not, don’t link to the site.
6. Write great content, and don’t plug stuff unless
you are familiar with it and approve of it. If you write interesting content
about subjects that interest people they will always find you. Don’t hustle
your readers — if you are going to plug something for money, make sure the
product or service is something you would use and recommend. If people sense a
hustle they will not convert and they will not come back.
7. Watch your keywords and make sure they are
performing. DigitalPoint has a terrific tool that will help you track your
keyword placement over time so you can see how your efforts are doing.
8. Perform some basic Search Engine Optimization.
Learn how to not only optimize your posts but optimize your entire site. You
can get some great tips and tools at SeoChat.com
9. Shake loose a couple of bucks and buy some ad
space. Once you’re certain your blog looks and operates perfectly, spend $100
on AdSense ads and see how that helps.
10. Be patient. It isn’t going to happen overnight.
It will take weeks or months to get things rolling.
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