Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.
Although no SEO company can
guarantee a high ranking for your site, here are some tips for raising your
search engine ranking. Using these tips will not get you to the top unless your
site is the best out there, but they will at least put you into the positioning
that you truly deserve. After all, the internet is basically a free market. You
will naturally flow into the place that you deserve and many search engines try
to insure that you do not rise above or fall below this position. This is why
they are so strict, and this is why you must keep yourself on good terms with
them.
1) Content is an important factor
in high search engine rankings. Make sure that you have plenty of content
throughout your site with your target keywords in the articles. It’s also worth
doing a search for websites similar to yours and taking a look at their
articles for ideas. The more content you have the better. It is generally a
good idea to have between three hundred and five hundred words per page, but
more important than a quantity of content is the quality of the content that
you are providing. You cannot just put out three hundred words of jargon and
expect your visitors to find it interesting and stick around for the long haul.
2) Your website’s URL can help
you rank higher with the search engines if it contains your keywords. However,
don’t think that naming your site after your keywords will always help your
rankings – you need to do more than just that.
3) Search terms should be written
out in text, instead of graphics. If you do use pictures, be sure to give them
alt tags. The alt tags in your pictures are almost as important as text. It’s
also a good idea to put some of your key words in links to other pages. In the
eyes of a search engine it is almost as good to have a link to a page full of
the content that the visitor is looking for as it is to have the content that
the visitor is looking for on your page. If a visitor is looking for something
that you are linking to and he or she finds your page, they may look around
your site on the way through.
4) The title of your page is very
important, and making sure that you choose it wisely will make a big
difference. Terms such ‘free article on safe children's toys’, or ‘contact the
children's toy expert today’ are good to use as titles, for example – they
would get you a high ranking. The title area is the most important place to
include your keyword phrases, so make sure that you put them all in.
5) The navigation menu that
appears on each page of your website should include your page’s title.
6) Don’t just use the most
popular keyword phrases – the market is so competitive that you should be sure
to include some niche keywords too.
7) Make sure that you don’t have
a lot of irrelevant links on your site. The more closely related to your site
your links are, the better your chances of being ranked in a higher position.
8) You need to periodically
update the content of your website, even if it’s only a slight change, as
websites like sites that are kept updated.
9) You need to consider the fact
most search engines don’t like automatic submissions or multiple submissions –
submit once, manually.
10) Always be on the look out for
SEO news – staying up to date and using the latest techniques will help you
stay one step ahead of your competition.
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