Skip to main content

What is SEO and why is it so important?



SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed, and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic.

 

It is the process of increasing the number of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

 

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

 

Basic SEO Tips:

 

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags.

 

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

 

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

 

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

 

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag.

6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

 

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans.

 

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

 

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text-only web browsers.

 

10. Submit to the search engines yourself. Do not use submission service or submission software. Doing so could get your site penalized or even banned.

 

So in this way Search Engine Optimization, is important and helps to bring more visitors, and Link Exchanging, is important because it can drive more visitors than search engines, once established. Directories ad valuable content for your customers/visitors and this improves your SEO.

 

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

How to create a google site map

A quick search on Google for advice on creating a site map initially threw up many links to software you could buy or download for free to create a site map.   But why do you need a site map?   Basically as websites get larger and more complex both the human browser and the search engine spiders need an easy to follow map to find all the pages within your site. A site map gives them a simple navigational tool.   Site maps have 3 main benefits: 1) A site map allows visitors to easily find what they are looking for by simply visiting your site map and clicking on the link to go directly to the page they want to visit. 2) Often technologies employed to assist in reading webpages such as web page readers and screen readers can only follow text links. For practical reasons it may not always be possible to show a text link to every other page within your site on your main page and other pages within your website and so use a site map. 3) Search engine spiders li...
Post a Comment
Read more

15 Tips To Drive Traffic To Your Blog

  There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, the ability to submit to blog directories & normal directories, pings, and trackbacks. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:   1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to "Secrets of the A-list Bloggers: Lots of Short Posts" by http://TNL.net   2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.   3.) Submit to Google's Reader. When you submit your own blog RSS to Google's Reader the Google Blog Search will index your site.   4.) Add a relevant link directory to your blog and trade links. Although it may take more time th...
Post a Comment
Read more

13 Steps to Successful Blogging

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article, you will learn the 13 most essential steps to successful blogging.   1) Where to start?   You should begin your blog with a free blog hosting service such as Journal Home. I don't say that because I'm the owner, but a free blog host is very rewarding for a new blog.   Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your blog.   It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service, is in the case your blog doesn't become successful you do not lose any money or are you left holding the bill. The great thing about a blog...
Post a Comment
Read more